I come from years building technology, businesses, systems and teams. And along that path I learned something uncomfortable: a company can have good people, good technology and good intentions, and still operate poorly.
Because often, the problem is not what is missing. It is what no one is willing to question: decisions that keep repeating, processes that survive out of habit, work that nobody knows why it exists, and technology used to hold all of that up a little longer.
That is where I ended up crossing technology, consulting and coaching. Not as three separate crafts, but as one way of intervening: asking better questions, unsettling when needed, and separating the symptom from the problem before rushing out to find a solution.
Today all of that lives in AVANTIX.
